The volume of emerging technologies can overwhelm the best of us. Yet it's impacting business and society alike. In recent years, many top Fortune 500 companies have slipped out of contention as their business models failed to keep up in these turbulent times. Survival requires constantly adapting as your customers' behavior changes. You need new systems, processes, and intentions in place to recognize disruption as it happens, assess new opportunities, and quickly test new ideas. Is your company equipped to change with your customers? Is it ready and able to create meaningful experiences that keep them hooked? If not, it's time to recognize how customers are not only changing but also how they're sharing experiences about you and your competition. This is where real transformation begins. What's the Future of Business? is not a question—it's an answer. It explains how experience design helps your business and how you can harness its power for business growth. This book introduces a new movement that aligns the tenets of user experience with innovation and leadership to improve business performance, engagement, and relationships for a new generation of consumerism. What's the Future will also inspire you to rethink your business models, approach, and customer and employee relationships in order to create amazing, real-world experiences. You'll learn: Why experiences matter to your business Why the future of business will come down to these shared experiences The importance of brand in an era of Digital Darwinism How to marry user and customer experience with business leadership Why today's designs (and thinking) are failing How to design experiences around the four Moments of Truth What's the Future of Business? teaches you how to start creating and nurturing incredible and shareable experiences for your customers from the moment your brand touches them. Learn how to craft experiences that mean something. The future of your business depends on it.