Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to advise or manage designers? Or would you like to start as a designer yourself? This book aims to bridge the gap between business and creativity in visual communication.

To eliminate the noise in visual communication as much as possible, we provide managers and graphic designers a common language to communicate about their design needs. The book covers topics such as basic principles of branding and design, creating a visually strong brand, and tips and tricks to improve design. Along with practical examples and case studies, we provide valuable insights and advice on how to create a cohesive brand identity that resonates with audiences and stands the test of time.

This book is an essential guide for marketers, entrepreneurs, communication professionals, designers and business leaders looking to build a strong and recognizable brand. In addition, Brand design & graphic identity offers interesting insights for designers working with managers.

Tim Vandervaeren, a former art director, is now a lecturer and coordinator for several courses interacting with visual communication and brand communication in various programs at Odisee University College Brussels. Thomas Van Ryckeghem is a lecturer in brand identity, graphic design and marketing at UCLL. He is also the coordinator of Studio 8, UCLL’s pop-up advertising agency. Furthermore, he holds the position of coordinator for the Creative Media Management program.