Everything But Clothes features all the big (Dutch) fashion photographers since the nineties. The book focuses on the importance of (fashion) magazines such as Avenue, Re magazine, Glamcult, BLVD and Fantastic Man and how their innovative concepts and experimental forms have established an international reputation. The book places extra attention on the rise of digital magazines, fashion blogs and vlogs and their influence on fashion photography. The specific themes and trends of each decade are discussed as well. In the eighties and nineties identity and eroticism were the keywords whereas from the year 2000 drama and personal stories - artificial versus natural - become a more important theme.