Fashion is 'fashionable'. This magnificent book shows the development that the big fashion brands such as Chanel and Luis Vuitton have undergone over the last 30 years. Since the eighties of the past century, every fashion house has had its own art director. This has shifted focus from pure clothing towards a 'Total Look': a clear visual style that reflects the image of the fashion brand. This development has made fashion accessible for a much larger audience. Graphic design, architecture, shop design, websites and movies create the total image of a brand. Fashion is everywhere, making Couture Graphique a magnificent visual book. The layout and the design of this book has been done by Paul Boudens, an art director who works together with designers such as Martin Margiela and Walter van Beirendonck.