All too often, economics is seen as a synonym for savings and financial pressure. However, what it really aims to do is find the best possible way to spend the available financial means. In order to apply economic
thinking to healthcare, Annemans argues, the health sector should be viewed as a productive sector whose aim is to produce health, by ensuring that people live longer and more healthily. As 'productive' goes hand in hand with 'productivity', society must try to gain as much health as possible with the available means. Therefore, priority must be given to interventions (both preventive and curative) which result in the greatest amount of health for the money that is invested. These choices can be made by means of health economic
evaluation. Hence, the second goal of this book is to explore the methods of health economic evaluation and explain them. Non-economists are frequently confronted with the results of such evaluations, for example in articles in medical journals, but often ignore them because they are not familiar with the terminology and techniques. This book aims to equip non-economists with enough knowledge to participate in the choices
that are made in health care.