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Think of a story that has stuck with you throughout your life. Have you ever wondered why that is? Or how you could do the same? Learn what it takes to convey your ideas in such a way that they stick in the minds of your listeners for years to come.

Made to Stick is a study in what makes some ideas stick, while others are quickly forgotten. The Heath brothers examined some of the most famous fables, proverbs, and urban legends, and found six common elements that made these memorable. Combine these elements with the information you wish to convey to share striking messages that people are unlikely to forget.

You will learn:

· That it is necessary to strip your ideas down to their core

· Why you need your audience to trust you

· How to get a listener's attention, and how to reach their heart.