Made To Stick
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
Auteur | | Dan Heath |
Taal | | Engels |
Type | | Hardcover |
Categorie | | Managementboeken |