Bread Baking Basics

According to the author's Instagram analytics, his audience is 75 percent women, 25 percent men, mostly between the ages of 24 and 44. Ken Folkish’s book Flour Water Salt Yeast is a constant NYT Bestseller. Bonnie Ohara’s book Bread Baking for Beginners is #1 on Amazon. The self-help industry dominates the publishing world with books like Girl, Wash Your Face and Get Out of Your Own Way. Since posting how-to videos online, the author has people from all over the country sending him pictures of sourdough they have made from scratch using his recipe and techniques. Tying together a strong online presence with instructional videos, then adding a solid book will be a great combination.