A strategic guide to understanding, evaluating, and implementing a plan to become a circular, sustainable organisation.

Leaders face the challenge of shifting from a linear 'take-make-waste' approach to one that is circular, regenerative, and resilient. This book gives you a comprehensive and proactive way to explore profitable sustainable business opportunities, bridging the gap between our linear past and the circular future, and how to put it all into practice effectively. With four comprehensive steps and accompanying worksheets, follow the practical toolkit to: 1. Sense Broadly - Understand the signals for change
2. Think Ahead - Envision a circular and regenerative future
3. Revolutionise - Explore and prioritize circular business models
4. Get Ready - Leverage organizational enablers to drive progress Get inspired by over 100 real-world circular business examples and insights to effectively identify your opportunities within the circular economy. Revolutionize your business in a way that’s good for business, people and the environment. “Practical, actionable and written to deliver results. Binder and Braun’s how-to guide for business leaders looking to embrace sustainable business models and a regenerative mindset is both timely and valuable.” Paul Polman, business leader, campaigner and co-author of Net Positive “The circular business models described in this book have been a source of inspiration for us on our circularity journey. As one of the major topics of the future, circularity certainly needs to be on every business leader’s agenda.” Judith Wiese, Managing Board Member of Siemens AG and Chief People and Sustainability Officer

This practical book will help you transform your business from a linear take-make-waste approach into one that is sustainable, circular, but also profitable, resilient, and competitive.

The triple crisis of climate change, pollution and biodiversity loss is demanding action from companies – resources are limited, supply chains are vulnerable, and consumers are demanding change. Business leaders face the challenge of shifting from a linear ‘take-make-waste’ approach to one that is circular, regenerative, resilient, and profitable to ensure long term success.

Whether you're just starting to explore circularity, or you are already actively advancing a circular business agenda, this book caters to your unique journey. It introduces a set of circular business model patterns as a pathway to transformation and creating value in a circular economy. It offers over 100 real-world case studies of circular business model innovation to highlight emerging trends, new opportunities, and the pathway to sustainable change.

Our goal is to empower YOU to actively craft your own circular transformation pathway, step by step, ensuring a hands-on and personalized journey toward implementing circular business models. This handbook is designed to be both practical and interactive. We have developed four guiding worksheets that will help you crystallize your insights, refine your strategy, and solidify your path toward a successful circular transformation. These tools serve as companions, ensuring that the journey from inspiration to implementation is tailored to your specific needs.