· Which strategies and tactics are needed to develop and implement a Digital Business?

· How do we work out where to put our investment?

· What are the things that have to happen in an organisation to make a Digital Business successful?

· How should businesses select the best digital technology, media and insight sources to compete?

This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.

In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:

· A structured approach to review, plan and implement a digital business strategy for all types of organisation

· The latest on digital marketing techniques in SEO, social media comms and content marketing

· All new case studies providing examples of organisations and their experiences of digital business and e-commerce

· A brand new chapter introducing the concepts of digital business transformation and growth hacking

Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.

Dr Dave Chaffey. FCIM, FIDM is co-founder of the publisher Smart Insights.

Tanya Hemphill MSc (Dist.) Chartered Marketer MCIM MCIPR MIPM is Senior Lecturer at Manchester Metropolitan University and MD of WeDisrupt.

David Edmundson-Bird MSc FRSA is Principal Lecturer in Digital Marketing at Manchester Metropolitan University.

Learn everything there is to know about the latest strategies and tactics for a successful digital business in one best-selling text.

Digital Business and E-Commerce Management, 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world.

This edition brings together the most up-to-date knowledge in academic and practitioner thinking, discussing some of the hottest topics in the field, such as:

• Which strategies and tactics does an organisation need to develop and implement to make a Digital Business successful?
• How do we work out where to place our investment?
• How should businesses select the best digital technology, media, and insight sources to compete in the digital landscape?

Written in an engaging and informative style, this book is ideal for students in Digital Business and e-Commerce, but also professional marketers, or even Business Managers, covering all aspects of Digital Business, including strategy, digital comms, and transformation.

Key features include:

• A structured approach to review, plan and implement a digital business strategy for all types of organisations
• The latest on digital marketing techniques in SEO, social media comms, and content marketing
• New case studies providing examples of organisations and their experiences with digital business and e-commerce
• A brand new chapter introducing the concepts of digital business transformation and growth hacking

With an array of features and updates to support your learning, this must-have textbook will provide the tools you need to help you understand and apply the concepts of 'Digital' in your strategy, implementation, and transformation.