Designing the Future: How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business

Designing the Future: How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business

Two of the world’s top experts on the subject reveal how world class companies like Ford and Toyota are using Lean product development to drive innovation—and they show how managers in any industry can do the same.
Designing the Future explains how world-class companies have turned a deep understanding of customers into winning products and processes.
Focusing on Ford’s epic transformation, Toyota’s continued evolution, and several companies in other industries, the authors provide a detailed analysis of how and why these companies succeeded; they also explain why many companies have achieved only moderate success with Lean. The book describes how companies can connect business strategy and superior value delivered to customers—an iterative, integrated process that relies on simultaneous engineering, linking strategy and vision.
•Liker is the world’s foremost authority on Toyota’s Product Development System; his articles and books have won thirteen Shingo Prizes, and his work has appeared in Harvard Business Review, Sloan Management Review, and other leading publications
•Winner of two Shingo prizes for research excellence in product development, James Morgan has more than thirty years of hands on product development experience and was a Director at Ford Motor Company during its remarkable revitalization
•Both authors will promote the book to their vast network and through their many speaking engagements
•This is the first book ever co-branded with the Lean Enterprise Institute, which will actively support it through its website (2 million annual visitors), membership (300,000), and its many conferences and global sales channels
Jeffrey K. Liker (Ann Arbor, MI) is Professor of Industrial and Operations Engineering, University of Michigan, and president of Liker Lean Advisors, LLC, a coterie of leading lean advisors. He is the author of the international bestseller The Toyota Way. James M. Morgan (Ann Arbor, MI) is Senior Advisor for Lean Product and Process Development (LPPD) at The Lean Enterprise Institute (LEI) and founder of LEI’s LPPD Learning Group. Before joining LEI Dr. Morgan was Director, Global Body Exterior, Safety, and SBU Engineering at Ford Motor Company during the product-led revitalization

Auteur | James Morgan
Taal | Engels
Type | Hardcover
Categorie | Managementboeken

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