Applied Marketing Analytics Using R
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
Auteur | | Yildirim, Gokhan |
Taal | | Engels |
Type | | Paperback |
Categorie | | Economie & Financiƫn |