"This is not a book about one thing.It's not a 300-page dissertation on leadership, teams, or motivation.Instead, it's a multi-faceted agendafor building organizations that canwin in world of relentless change, ferocious competition, andunstoppable innovation." ¿From the Preface

What Matters Now is Gary Hamel's impassioned plea to rethink the fundamental assumptions we have about management, the meaning of work, and organizational life. He asks, "What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead?" The answer is found in five paramount issues: values, innovation, adaptability, passion, and ideology. Values: With trust in large organizations at an all time low, there is an urgent need to rebuild the ethical foundations of capitalism. What's required is nothing less than a moral renaissance in business.Innovation: Innovation is the only defense against margin-crushing competition, and the only way to outgrow a dismal economy. In too many companies, innovation is still a buzzword, rather than the responsibility of every single individual. This must change.Adaptability: In a world of accelerating change, every company must build an evolutionary advantage. The forces of inertia must be vanquished. The ultimate prize: an organization that is as nimble as change itself. Passion: In business as in life, the difference between "insipid" and "inspired" is passion. With mediocrity fast becoming a competitive liability, success depends on finding new ways to rouse the human spirit at work. Ideology: Today, businesses need more than better practices; they need better principles. Bureaucracy and control have had their day. It's time for a new ideology based on freedom and self-determination."Gary Hamel has crafted a challenging book that starts with values, celebrates innovation, and concludes by opening up the hierarchies of large companies to unleash the true human potential of the people who work there. This is a book to return to again and again as managers everywhere confront the challenges of orthodoxy, management lethargy, and overly-rigid company processes."¿Henry Chesbrough, author, OpenInnovation; professor at UC Berkeley's Haas School of Business"What Matters Now lets you in on the five things that will transform your organization¿or sink it. It's your choice¿put Gary Hamel's book at the top of your to-do list or procrastinate and risk falling farther behind."¿Charlene Li, author, Open Leadership; founder of Altimeter Group