What Is Strategy and Does It Matter?

What Is Strategy and Does It Matter?

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.

Auteur | Richard Whittington
Taal | Engels
Type | Paperback
Categorie | Managementboeken

bruna logo bol logo

Kijk verder

Boekomslag voor ISBN: 9789051898194
Boekomslag voor ISBN: 9781781256176
Boekomslag voor ISBN: 9789024438501
Boekomslag voor ISBN: 9789462762367


Boekn ©