Here is the first systematic attempt - for beginners, students and professionals alike - to find out how photographers of world stature approach their work, and what it is that makes them succeed. Unlike any other photography book to date, it uses in-depth interviews of established photographers from the fields of fashion, art, portraiture and documentary photography, as well as the new generation, but also of picture editors, curators and art book publishers in order to find out what they look for when choosing an image. Who are the makers and who are the takers? Readers can judge for themselves.