Anyone, whether they work for themselves or they manage thousands of employees, needs to be a more effective leader to be more successful. Instead of being a bully, people can learn to inspire the people around them. They create a concept of what the company's goals are and how everyone can work together to accomplish their goals.

It takes a rare combination of openness and resolution, toughness and compassion, cooperation and competition to become successful in life. In Power and Persuasion, Michael Masterson challenges many of today's popular notions about success. The leadership, personal growth, and management techniques set forth in Power and Persuasion are effective for anyone who is interested in getting on the fast track to success.

According to Masterson, publisher of the Early to Rise (www.earlytorise.com) daily eNewsletter, truly successful people must be willing to do the hard thinking, make the tough decisions, and get the job done. They must seek the help of the best people available, without shirking their individual responsibility, to create a compelling vision of what can be and then sell that vision to their employees, their investors, and their customers. Knowing how to persuade others that your ideas are worthy is the single most effective way to achieve power. And putting lots of power behind your best ideas, Masterson says, is the fastest and surest way to succeed in life.

The good news is that persuasion, like so many other important skills (communication, negotiation, and analytical thinking), can be learned. In Power and Persuasion, you'll discover how to develop great ideas and convince other people to value them.

Based on his own experience as a successful businessman and his observations of others, Power and Persuasion will help you identify the essential qualities needed to be successful in your business, social, and personal life. This powerful guide will also show you how to become a more influential person through example and by practicing the most effective techniques of persuasion.

Power and Persuasion breaks new ground in decoding what it takes to be successful by providing examples of leaders who . . .

• Don't manipulate better performances out of people
• Don't become therapists for their employees
• Understand proper teamwork
• Listen as well as talk
• Don't try to control everything
• Create a culture of accountability
• Attach deadlines to their goals
• Know when NOT to be competitive
• Understand how to follow
• Do NOT "look out for Number One"

Filled with in-depth insight and expert advice, Power and Persuasion introduces you to a new way of understanding success along with powerful and proven techniques for accomplishing everything you want to in life.

"Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led—to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read Power and Persuasion."
— Steve Leveen, CEO and Cofounder, Levenger

"Michael Masterson’s new book emphasizes vision and effective communication, and, although unconventional at time, his ideas about leadership are unassailable and will be more widely employed. I have made it required reading for everyone at Frank McKinney & Company."
—Frank McKinney, bestselling author of Frank McKinney's Maverick Approach to Real Estate Success and Make It BIG!

"I ghostwrote a book on leadership for which I personally interviewed 100 CEOs, many from big-name Fortune 500 companies and leading national brands. But I learned more about leadership by reading Michael Masterson's new book Power and Persuasion than I did from all my interviews with those 100 CEOs combined."
—Bob Bly, author of more than 60 books and Director of the Center for Technical Communications