A hands-on guide to driving new growth through corporate entrepreneurship

Grow from Within provides frameworks and tools for new business design, along with advice on how to plan and lead an ongoing innovation program based on your company’s strategic objectives and corporate context. You’ll learn how to:

• Define domains for new business creation that are closely linked to overall corporate strategy
• Conceive truly new businesses within your company
• Fit all the pieces together at the organizational level
• Transition new ventures into existing business units

Use Grow from Within to defeat commoditization, expand when acquisitions fail, and retain the talent that makes your company great.