A marvelous book. . . thought provoking and highly entertaining. -Jerome Groopman, New York Times Bestselling author of How Doctors ThinkAriely not only gives us a great read; he also makes us much wiser. -George Akerlof, 2001 Nobel Laureate in EconomicsRevolutionary. -New York Times Book Reviewbr ehavioral economist and New York Times Bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis. A marvelous book. . . thought provoking and highly entertaining. -Jerome Groopman, New York Times Bestselling author of How Doctors ThinkAriely not only gives us a great read; he also makes us much wiser. -George Akerlof, 2001 Nobel Laureate in EconomicsRevolutionary. -New York Times Book ReviewBehavioral economist and New York Times Bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.