Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The IrrationalA marvelous book… thought provoking and highly entertaining. —Jerome Groopman, New York Times bestselling author of How Doctors ThinkAriely not only gives us a great read; he also makes us much wiser. —George Akerlof, 2001 Nobel Laureate in EconomicsRevolutionary. —New York Times Book ReviewWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational

Auteur | Dan Ariely
Taal | Engels
Type | Hardcover
Categorie | Wetenschap & Natuur

bruna logo bol logo

Kijk verder

Boekomslag voor ISBN: 9780062018205
Boekomslag voor ISBN: 9780061353246
Boekomslag voor ISBN: 9780061353239
Boekomslag voor ISBN: 9780007319923
Boekomslag voor ISBN: 9780007256532
Boekomslag voor ISBN: 9781455508907


Boekn ©