This audiobook is narrated by a digital voice.

By reading this summary, you will learn how to take advantage of word-of-mouth to create a fashion effect and create a buzz.

You will also learn :

• how word of mouth is 10 times more effective than advertising;
• why the potential to get people talking depends not on the subject but on the message;
• how to launch immediate word of mouth;
• how to maintain impact over time.

Most trends are born from word of mouth. We then speak of social contagion.

But what does it depend on? At first glance, on the product or service offered, its quality, its price and its usefulness or fun. However, thanks to the research and studies of Professor Jonah Berger, you will see that this is not the case. The most important element is social influence: word of mouth.