We live in times of autocatalytic change in which realizing growth is one of the hardest tasks. A growing graveyard of startups and corporate ventures is just the tip of the iceberg.

Innovation is no longer an option; it is a license for future survival. Research indicates more than 6 out of 10 corporate executives evaluate their innovation activities and capabilities as inadequate. Root cause: a missing innovative mindset and way of working.

'DARE' is about innovation and innovators. It provides a human centric approach to innovation. Reading 'DARE' gives insight in its most critical component: mindset. Many innovators get lured into the maze of frameworks and methodologies. Only few succeed in instilling a mindset of innovative growth in their organizations.

'DARE is an excellent book - a timely reminder that the only way to master the digital age is to innovate, innovate, innovate!' – Rowan Gibson, bestselling author of “The 4 Lenses of Innovation”

'Dare read this book and you will find a wealth of useful ideas to diagnose and innovate your own business.' – Mickey Huibregtsen, senior Partner of McKinsey & Company and author of “Management Made Simple”

'It is simply an inspiring book. A comprehensive, yet compact innovation guide for the new digital/agile era. Would love to have dozens to hand out to my teams.' – Jack van Strien, former CEO Business Group Philips Personal Care

'Eric and Matthijs are very inspiring innovation professionals. Their book and key findings are the breakthrough catalyst in our innovation strategy and growth initiatives.' – Stefaan Le Clair, CEO Galeria Inno Belgium

'The only certainty is change. For those who embrace this as an important business principle, DARE is a well written and highly valuable manual to survive and even flourish in an ever-changing world.' – Aad Kuiper, President & CEO Hunter Douglas ‘100 Years of Innovation’

'DARE is an excellent framework, which can bring speed and scale to innovation in a big company such as Mammoet. DARE provides an essential blue print for modern companies to successfully survive the next decades. In the networked world of 21st-century business, this is mission critical reading.' – Paul van Gelder, CEO Mammoet

By reading DARE, you will benefit from over 50 years of experience in helping more than 200 organizations around the globe achieving ambitious growth goals. DARE is written from first-hand experience. DARE to grow!