Steve Brouwers (creative director at SBS) interviewed 44 makers – painters, photographers, graphic designers, conceptual artists, furniture designers, video artists, advertisers – from all around the world. He asked them about their childhood, their creative process, their inspirations and their most memorable achievements. The question that kicks off every interview – “What is creativity to you?” – resulted in an inspiring collection of personal conversations that provide an extraordinary insight into the artists’ minds. Interviews with: Nel Aerts, Alain Biltereyst, Conrad Botes, Paul Boudens, Jenny Brosinski, Tad Carpenter, Matt Clark, Jim Dive, Sue Doeksen, Bendt Eyckermans, Emily Forgot, Paul Fuentes, Ryan Gander, Harry Gruyaert, Tony Gum, Stephanie Hier, Maira Kalman, Erik Kessels, Eike König, George Lois, Anna Mac, Debbie Millman, Jonathan Monk, Mr Bingo, Morag Myerscough, Navid Nuur, Gemma O’Brien, Max Pinckers, Pixie Pravda, Kay Rosen, Stefan Sagmeister, Paula Scher, Yuko Shimizo, Sammy Slabbinck, Leta Sobierajski & Wade Jeffree, John Stezaker, Charline Tyberghein, David Uzochukwu, Joris Van De Moortel, Anne-Mie Van Kerckhoven, Dominic Wilcox, Matt Willey and Shawna X.