This is not a wine book This book is about wine labels. Each wine label has its own story to tell – about branding, about design, and there’s often a family story as well. Understanding the heritage of these wine labels will help you to discover more about the wines that you drink. We strongly believe the featured wines will taste even better after reading this book. Cheers! About the writers Bas Korpel is an Amsterdam-based wine writer with a background in hospitality and advertising. Jur Baart is co-owner of Fitzroy, a boutique agency that develops and nurtures distinctive brands.