If ever there was a time when ‘business as usual’ will not work, it is now. A new and different approach on many fronts is needed, with strong inspirational leadership. And that is where the concept of transformational leadership comes in. We need this style of leadership in order to survive the current crises and to continue to grow and prosper in our sector in order to achieve the industry goal of 100 million members by 2030, which was formulated by EuropeActive at the end of the last decade. Transformational leadership is an approach in which a leader inspires and motivates team members to create positive changes within an organisation. This leadership style can increase group morale, lead to rapid innovation, improve conflict resolution, decrease staff turnover and foster a sense of ownership amongst a team. All of these traits make transformational leadership a good fit for many types of business, including health & fitness. 12 expert authors have contributed to this book that will explore and make suggestions on how to grow transformational on the following 8 themes: • What is transformational leadership? • Broadening the definition of fitness and wellbeing • Business agility or agile business? • Digital transformation explained • Growth through transforming the customer experience • Role of the fitness sector in active ageing • Transformational pricing in fitness • The green transformation