In his second book, following on 'Why I Love Tattoos' (2014), photographer Ralf Mitsch tackles another subject that has fascinated him for most of his life. Puzzled by the overwhelmingly negative messages in the mainstream media about the erotic industry and the people who work in it, he sought out individuals who have chosen a wide variety of ways to embrace eroticism in their life and work, and truly love what they do. By including over 50 portraits and personal stories contributed by a variety of people from all walks of life, Mitsch hopes the book will create awareness about the positive, life-affirming side of the erotic industry, thereby also helping to shift people's perceptions.