Isn’t it true that the best things happen as soon as you dare to start colouring outside the lines, or when you dare to say no the same old approach and open doors to whole new worlds? That may be so, however it takes some courage to do so. We’ve known a few people like that; people who have managed to colour in their life their own way instead of taking the easier option of keeping within the lines and paying heed to well-intentioned, albeit generally rather bland, advice. Heading off in a straight line wasn’t for them though and it occasionally caused some pretty precarious situations as we cycled through a great number of busy Dutch cities looking for the things they actually do... How come they have the balls to keep turning off without knowing where they are heading; pedalling down dead-end alleys and along crowded promenades? Because that’s where the best things happen; these people are the very best at pursuing the things they prefer doing. Whether it’s brewing beer, making coffee, cooking, creating art or whatever. This is what makes them successful. And who would turn down success? Especially when you’ve been given the occasional ticking off for colouring outside the lines. Because let’s be honest, have you ever visited an art gallery and been stopped in your tracks by a series of paintings that all looked the same? Of course you haven’t. We would all rather choose the maverick who stands out. This is Frame/Work: a book packed with industrious pioneers, whose endeavours deserve to be dwelled upon, documented and framed.