This book is for innovators, design strategists and entrepreneurs and everyone who feels the pain of the struggle at some point while managing the distractions and noise that can block us from reaching our full creative potential. Creative Struggle is Real is an interactive journey with creative guidance and making tools to bring you closer to your unique creative capacities so you will never shy away from your creative genius again. While the creative struggle may be inevitable, it doesn’t have to feel impossible. The book is organised into three parts: Defining Your Creative Context, Designing Your Creative Practice, and Maintaining Your Creative Momentum. You will discover your imaginator type, become a superhero(ine) and define what creativity means to you. The book walks you through practical and inspiring methods to make space and time for making so you will never again have an excuse to procrastinate. In addition, every creative will design a unique creative practice that exercises creative muscle so you can keep your momentum going for the long term. * A practical guide to help you define creativity, put you in action and design a creative practice that supports your creativity for the long term * For creative professionals and “non-creatives” working with creative teams who want to make a positive impact and gain the connections and recognition they seek from team members and co-creators * Learn how to reach your full creative potential Author Holly Blondin is an experienced creative professional and design strategist with an MBA in marketing and entrepreneurship and a BFA in musical theatre performance. She has taught Strategic Design and Management at Parsons School of Design and independently develops and facilitates multidisciplinary creativity workshops, design thinking, and innovation programs for clients worldwide. As a lifelong creative practitioner herself, she knows just how real the creative struggle truly is. A native Michigander turned New Yorker; Holly now calls Barcelona home.