Creativity+ is designed to be interactive and as creative as its premise. It is a book, toolkit and a philosophy that teaches you how to infuse creative thinking in all aspects of your life, supported by practical tools to bring your ideas to fruition. It is divided into the four phases of innovation: Vision, Discovery, Ideation and Momentum. In each phase, the reader is provided with the Mindset (attitudes), Skillset (knowledge), Toolset (techniques) and a supporting Case Study that gives a real-life example of these skills in action. The four phases are each colour-coded and distinct with a unique symbol, making the toolkit easy to navigate through. Each phase is supported by the relevant Mindset, Toolset, Skillset and illustrative Case Study, which all have their own symbol as well, so the reader always knows where they are and can quickly find the relevant information when using the flip-board format. At the end of each of the four phases, there are blank pages for note taking making this book a living tool.