Research. This is it! 2e editie is een boek van Ben Baarda uitgegeven bij Noordhoff Uitgevers B.V.. ISBN 9789001816964

Research. This is it!
A guide to quantitative and qualitative research

Research. This is it! is a student-friendly introduction to quantitative and qualitative research methods. This practical textbook will guide you through the key research methods in four easy steps: defining the problem; the research design; collecting and processing data; analysing and reporting research data.
The book’s skill-building approach gives you practical guidelines on how to conduct your own research and apply it in real business situations. The theory is accessible and is illustrated by practical examples taken from a wide range of case studies.

This new edition has been substantially revised and features the latest data collection and analysis techniques. You will also find new case material and up-to-date examples.

Research. This is it! can be used in a wide range of degree programs in Higher Vocational Education. It is particularly suited for first year students.

Why choose Research. This is it!
-practical introduction to quantitative and qualitative research;
-student-friendly and illustrated with many practical examples;