Visual Merchandising and Display

Visual Merchandising and Display

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.

Auteur | Silvia Belli
Taal | Engels
Type | Paperback
Categorie |

bol logo

Kijk verder

Boekomslag voor ISBN: 9781606490945
Boekomslag voor ISBN: 9789063693060
Boekomslag voor ISBN: 9781780676876
Boekomslag voor ISBN: 9789081951128
Boekomslag voor ISBN: 9781501315367
Boekomslag voor ISBN: 9780486201252


Boekn ©