Written based on personal experience in the field, the book is also a testimonial of the appeal of the profession today. Addressing the reader directly, the author gives introductions both to the peculiarities of European policy making and to the everyday pitfalls and challenges in the work of an EU lobbyist. A concise toolkit of methods and tactics is provided in order to make influencing the EU political process more successful.
Insightful contributions of high-profile guest authors provide a wide range of perspectives on the practical implications of public affairs management and interest representation. These illustrations of what makes lobbying in the EU such a challenging task represent a valuable asset of this remarkably easy to read guide to the Brussels labyrinth. Amongst the guest authors are:
Siim Kallas, Vice-President of the European Commission; Alexander Schaub, former Director General Internal Market and Services of the European Commission; Charles Henry Plumb, former President of the European Parliament and Member of the House of Lords, Westminster; Gerard Collins, former President of the Council of the European Union and Irish Minister for Foreign Affairs; Hanns Glatz, Delegate of the Board of Management of DaimlerChrysler, External Affairs and Public Policy European Affairs, Brussels; Philippe de Buck, Secretary General of UNICE, the Confederation of European Businesses, Brussels