Known for its prefect synthesis of style and technology, BMW is one of the most influential manufacturers anywhere. This compelling volume chronicles its evolution in eight chapters ranging from bicycles to classic cars. As with the prestigious brand itself, the layout and illustrations are both innovative and appealing to the eye. We get insights on the design and engineering behind the most popular car models. In addition, readers share in current innovations - both models and concept studies. Further fascinating chapters offer insights into research and development and the corporate image. There are even a series of images of BMW's stunning new museum in Munich.