Not only an in-depth exploration of contemporary design practice, this book is also a rallying call for a more sustainable approach to product design of every type. Visually stunning and highly informative, Design Now! illustrates the latest work by 90 of the world's leading designers and design-led manufacturing companies, while also featuring in-their-own-words statements that give a unique insight into the nature of 3-dimensional design today. Additionally, the editors' introductory essay authoritatively outlines the main issues facing designers, manufacturers and consumers, and offers a perceptive vision for a better way forward that focuses on the need to reduce, reuse, and recycle. Design Now! is an essential must-have for anyone interested in design and the road towards a greener future.Examples of selected designers and design-led companies featured include: Ronan & Erwan Bouroullec, Ecotricity, Naoto Fukasawa, Zaha Hadid, Intelligent Energy, Jonathan Ive (Apple Computer), LOT-EK, Ross Lovegrove, Marine Current Turbines, Jasper Morrison, Marc Newson, POC, Philips Design, Seymourpowell, and, Tokujin Yoshioka.