Today the MINI has become a hugely popular symbol, and a worldwide ambassador for individuality, vitality and Britishness. This lavishly produced book tells the fascinating story of the brands success from the first classic Mini to todays modern, cutting-edge concept cars. Technological developments and automotive concepts, design features and cheeky customized creations are discussed in detail, alongside the story of the MINIs role in advertising, films and art, and the birth of the cult of the Mini in the 1960s. Rare vintage advertising posters, original design sketches and Erik Chmils elegant photographs showcasing 23 MINI models make this book a visual feast and a collectors item for the MINI aficionado.