To be successful, hotel design concepts must entice visitors, evoke emotions, and sell the hotel. This title presents projects from the interior design studio JOI-Design - based in Hamburg, Germany - and highlights the strategies behind their user- and value- orientated design. The authors of this book understand that design is not an end in itself, but it is rather an integral component of a hotel's marketing strategy, translating business objectives into spatial form. This richly illustrated volume also