Self-inventor extraordinaire, Gabrielle Coco Chanel revolutionized the lifestyle of her time by inventing a modern concept of luxury. She set her stamp on the 20th century, promoting a new feminine silhouette both sophisticated and discreet. This modern attitude of understated luxe thrives today thanks to the creative talents of Karl Lagerfeld, artistic director since 1983, who has reinvigorated the house by reinventing its famous signatures season after season.