Crystallizing Public Opinion
You may not know Edward Bernays, but Edward Bernays knows YOU. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. Bernays made a study of the different ways to use propaganda. ''Crystallizing Public Opinion'' was his first book on how to manipulate the masses.
Auteur | | Edward L Bernays |
Taal | | Engels |
Type | | Hardcover |
Categorie | | Managementboeken |