We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how? The concept of Customer Experience is the ideal solution for any company that wants to sustain differentiation, foster customer loyalty, and secure financial growth. By expertly managing the Customer Experience, you CAN warm the hearts of your customers, win their loyalty and outperform the competition in a fresh, unique way. The eye-opening book from Dr. Erdem and Dr. Tavsan: ''Customer Experience Management: How to Design, Integrate, Measure and Lead'' breaks down exactly what Customer Experience is, and how to manage it through world-class methodologies. Anyone can start applying this step-by-step walkthrough immediately and, grow base of loyal customers and secure more financial growth.Did you know? In 2017, in collaboration with Dr. Erdem, Dr. Tavsan designed a ''Customer Experience Management'' curriculum as a Bologna-accredited graduate level course and became the pioneering academician lecturer on ''Customer Experience Management'' as a standalone course.