(Book). Beatles for Sale is a brand new way of looking at a story you may think you know inside out. Author John Blaney shows for the first time how the group and their inner circle invented so much of what we now recognize as the modern business of making and selling rock music. This was certainly not because Lennon, McCartney, Epstein, and the rest had a clear vision of the way things ought to be. Very often it was simply down to making things up as they went along because no one had been there before and no one knew how to do these things. The book details the ups and downs of the group as they promoted, advertised, and sold records, played concerts, sold merchandise, made films, and set up publishing and record companies of their own. It is a story of naivety and greed, inexperience and luck, gullibility and ingenuity. It is the story of every aspect of how the Beatles made money and how virtually every group since then has followed in their footsteps.