Among these imagined scenarios for the future of Europe is a vision of 2050 in which the European Union has been dismantled; Western Europe has become Islamic and has tied itself economically, politically, and culturally with Northern Africa and Turkey to become Eurabia; and in Middle and Eastern Europe, a New Europe has arisen, where non-Islamic migrants from Western Europe have found salvation. This gripping discussion of Europe's future and its impact on the rest of the world analyzes seven key trends, or "megatrends," that will radically reshape European business, culture, people, thinking, beliefs, countries, and cities over the next 50 years. Providing insight into the new social, political, and economic landscape of Europe, this futuristic study explores current challenges in the development and marketing of products and services to provide a glimpse into the future of the New Europe.