The key features of the title include: Collaboration with Fox - working closely with their marketing plan; Press - Day of release features, exclusives and reviews; Online - Concept art, forewords and interviews (4 pages of script released and a chapter extract from); and, Online - reach out to Joss Whedon fanbase and film, sci-fi and horror websites. The details of the plot are a closely guarded secret, though Joss himself has described it as 'a straight-up, balls-out, really terrifying horror movie', adding, 'it is not just a slasher in the woods. It's a little more complicated than that...'