A sharp, funny and deliciously gossipy guide to the glory days of advertising in 1960s New York - an inspiration for the hit TV series MAD MEN

'Beyond parody and quite brilliant, it's best enjoyed after a three-Martini lunch.'
GQ Magazine

'The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon.'
Lord Saatchi

In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.

'When there was some debate about whether something was accurate or not, Jerry said "You're not even close. It was so much worse than what you're seeing on the show."'
Matthew Weiner, creator and executive producer of Mad Men

In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue
during the golden age of advertising. It caused a sensation, became a bestseller and established
itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.