A rethink of everything you thought you knew about data, privacy and the future of Big Tech. Good Data examines the incredible new ways this information explosion is already helping us, and explains why the best is yet to come.

AN FT BUSINESS BOOK OF THE MONTH

'An essential read' Diane Coyle, University of Cambridge

'We are currently living in a moment of extreme pessimism about data. This book will change your mind.'

It's impossible to escape digital technology. And with that comes fear. But whatever the news has told you about data and technology, think again. Data expert and tech insider turned Cambridge researcher Sam Gilbert shows that, actually, this data revolution could be the best thing that ever happened to us.

Good Data examines the incredible new ways this information explosion is already helping us – whether that's combating inequality, creating jobs, advancing the frontiers of knowledge or protecting us from coronavirus. We are standing on the edge of greatness, we just need to know how to get there.

'A great read and really thought-provoking ... Challenges the surveillance capitalism narrative'
Rory Cellan-Jones, BBC

'Good Data weaves some thorny issues into a story that is positive, interesting, easy to read and provides valuable insight'
Peter Turner, Chief Commercial Officer, Avast