“This enlightening collection offers every reader something new to learn and marvel over.” — BooklistBestselling popular science author Dr. Joe Schwarcz debunks the baloney and serves up the raw facts in this appetizing collection about the things we eatEating has become a confusing experience. Should we follow a keto diet? Is sugar the next tobacco? Does fermented cabbage juice cure disease? Are lectins toxic? Is drinking poppy seed tea risky? What’s with probiotics? Can packaging contaminate food? Should our nuts be activated? What is cockroach milk?We all have questions, and Dr. Joe Schwarcz has the answers, some of which will astonish you. This collection is guaranteed to satisfy your hunger for palatable and relevant scientific information as Dr. Joe separates fact from fiction with an assortment of new and updated articles about what to eat, what not to eat, and how to recognize the scientific basis of food chemistry. Short DescriptionBestselling author Dr. Joe Schwarcz is sure to satisfy his fans with more debunking! In this collection, he separates fact from fiction about what to eat, what not to eat, and how to recognize when the purported science of food chemistry is sound.Sales and Market BulletsJoe has written 16 bestsellers, and his work has been positively reviewed in such publications as Washington Post, Library Journal, Booklist, Publishers Weekly and Chatelaine.Joe has a column in the Montreal Gazette and a weekly radio show on CJAD radio and an established fanbase on social media (Twitter: 5K followers).“[An] enticingly absorbing book . . . This author has the canny knack to explain the language of science to a public resistant to technical jargon, and he makes the magic of chemistry accessible to the lay reader.” — Seattle Book ReviewAudienceReaders of Dr. Joe’s previous titles.Readers of pop science, including Mary Roach and Neil DeGrasse Tyson.Readers interested in health, diet, food trends, and debunking science. The author is a media-savvy journalist, and has plenty of print and broadcast interview experience. He has a regular column in the Gazette.Pitch to national television programs (CTV’s The Social, The Marilyn Denis Show, Your Morning, etc.) and Montreal television shows (Breakfast Television Montreal).Pitch to national radio programs (The Richard Crouse Show, CBC Radio syndication, CBC’s Quirks & Quarks, etc.)Pitch trade reviews.Pitch excerpts, interviews, and reviews to major dailies; news and current events publications (Maclean’s, The Walrus, etc.); women’s magazines (Chatelaine, etc.); men’s magazines (Sharp, etc.).Pitch science publications (Popular Science, Science, Discover, New Scientist, etc.).Pitch to Zoomer Media’s various platforms.Pitch events to libraries in Montreal and Toronto.