COACH PRIME -- famed Pro Football Hall of Famer, two-time Super Bowl-winning NFL player, Head Football Coach for the University of Colorado, inspirational leader, and one of the greatest motivators of all time -- delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation to help us “elevate and dominate” all aspects of our life.



Deion “Coach Prime” Sanders is one of the greatest motivators and inspirational leaders of all time—on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives.

A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it’s dealing with intense pressure, using the competition to his advantage, or navigating personal challenges—both physical and emotional—Sanders has conquered it all by applying the hard-earned principles he’s learned throughout his life and career.

The twenty-one inspirational ways to win here are based on the motivational stories and experiences of Sanders’s incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children.

His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. Through his unique and powerful lens, Coach Prime provides the direction, motivation, and action required for anyone to dominate and win at life.