TEDx speaker Aubrey Bergauer - “the Steve Jobs of classical music” - reveals how torun a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. This foolproof guide shows arts organisations how to reach new levels of engagement - while always putting the art first.



Just because arts organisations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission - whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. In the US alone, the arts are a $763 billion sector whose 100,000 organisations serve almost every community in the nation. There’s no reason arts organisations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. Running your arts organisation like a business is your path forward to: Grow audiences and keep them coming back again - Make our organizations more inclusive - Get younger attendees in the seats and on the donor rolls - Generate millions more dollars in revenue - Continue to create the art we love-without the stress of figuring out how to afford it - The for-profit world knows how to achieve success across customer engagement, the user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run it Like a Business provides a powerful, proven framework to help all arts organisations revitalise their economic engines and ultimately serve the art and its patrons.