Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.

• Identify how others currently perceive you
• Determine your unique strengths
• Formulate a vision for your new brand
• Create a powerful narrative to tell your story
• Reintroduce yourself successfully
• Make a powerful first impression with your new brand
• Develop a concrete action plan to get you there

Audience: A broad audience of managers, executives, and intelligent people involved in all kinds of work, who need to (or aspire to) rebrand themselves in pursuit of furthering their careers or finding their next career.