Media track record: Lifton's books have received major review attention and he has been interviewed by the likes of Bill Moyers, Terry Gross and Amy Goodman.

Platform: This book began as an op-ed essay in the New York Times, a publication he has been a regular contributor for many years, contributing to both the magazine and the opinion pages.

Credentials: Lifton is a National Book Award winning historian who has pioneered the field of psycho-history—which merged psychiatric and historic methodologies. As a psychiatrist who has practiced in the US Navy, Harvard Medical School and CUNY John Jay College of Criminal Justice, his work has been an inspiration to Martin Amis and Norman Mailer.

Speaking: Lifton speaks regularly at public events, a recent example being his lecture at the Pen World Voices festival where spoke of the Armenian Genocide.

Opportunities: The new American president believes that climate change is a hoax perpetuated by China. A prophetic voice like Lifton's could crack open a space for real debate about this.

Sales record: The Nazi Doctors is a very strong backlist title for Basic Books, who are launching a new edition in 2017.