This Edition Includes:

• How Advertising Laws Are Established
• Just Salesmanship
• Offer Service
• Mail Order Advertising
• What It Teaches
• Headlines
• Psychology
• Being Specific
• Tell Your Full Story
• Art in Advertising
• Things Too Costly
• Information
• Strategy
• Use of Samples
• Getting Distribution
• Test Campaigns
• Leaning On Dealers
• Individuality
• Negative Advertising
• Letter Writing
• A Name That Helps
• Good Business