Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.Learn how to: Build an AdWords campaign from scratchIdentify keywords that entice people to click on your adsGet the lowest bid prices on your keywordsDefeat click fraud and other scamsUse search engine optimization techniquesTurn clicks into customers Plus get FREE e-mail updates on Google's ever-changing system.